RE: Different Envelopes

This morning, I logged onto the LoveFilm website and found a link at the top of my "disc selection" page with details on how to use the new envelope style. The page is entitled:
"Different Envelopes: How to use them" (click to see the page).

The arrows make things a lot simpler to understand, though I think they should make the crease alongside the advert a perforated edge as ripping crease tends to rip other parts more than a perforated edge.